Amer Pašić likes to say that he is a marketing enthusiast, and has been since the "early stages" of his career. Back in 2002, his contact with the industry and his engagement in the media industry began, which would later expand to the field of marketing and sales. In his rich and diverse two-decade experience, he has created, produced and implemented a large number of successful marketing and sales plans and campaigns. After a series of professional articles on his personal blog ( www.marketingandliving.com ) and several professional publications published in electronic format, Living Marketing is the author's debut, a kind of continuation of his work now in print format.