It is our pleasure to invite you to the promotion of the book "Live Marketing" by Amer Pašić, which will take place on Thursday, January 25, starting at 7:00 p.m. at the Buybook bookstore in Radićeva Street. Assoc. will speak with the author. Ph.D. Denis Berberović and Lamija Milišić.
Living Marketing is a manual - both for marketing experts and laymen - on ways to apply marketing methods to the various challenges of the business environment. Living marketing goes one step further, gaining a worldview inspired by the idea of marketing as a lifestyle, as the art of standing up for the values that mean to us and our community in the modern world.
"(...) Živjeti marketing [is] the first book of this type in Bosnia and Herzegovina. Marketing books in BHS languages are mostly written in textbook format. However, what challenges marketing theory faces in practice, what may be the obstacles to its application and what its implementation looks like seasoned with the emotions that a marketing professional has towards marketing, we have not had the opportunity to read until now. (...) Živjeti marketing is an honest human testimony about the marketing profession and therefore represents a valuable source of insights and knowledge."
Assistant Professor Denis Berberović, PhD