Amer Pašić likes to say that he is a marketing enthusiast, and has been since the "early stages" of his career. Back in 2002, his contact with the industry and his engagement in the media industry began, which would later expand to the field of marketing and sales. In his rich and diverse two-decade experience, he has created, produced and implemented a large number of successful marketing and sales plans and campaigns. After a series of professional articles on his personal blog ( www.marketingandliving.com ) and several professional publications published in electronic format, Living Marketing is the author's debut, a kind of continuation of his work now in print format.
Living Marketing is a manual - both for marketing experts and laymen - on ways to apply marketing methods to the various challenges of the business environment. Living marketing goes one step further, gaining a worldview inspired by the idea of marketing as a lifestyle, as the art of standing up for the values that mean to us and our community in the modern world.
"(...) Živjeti marketing [is] the first book of this type in Bosnia and Herzegovina. Marketing books in BHS languages are mostly written in textbook format. However, what challenges marketing theory faces in practice, what may be the obstacles to its application and what its implementation looks like seasoned with the emotions that a marketing professional has towards marketing, we have not had the opportunity to read until now. (...) Živjeti marketing is an honest human testimony about the marketing profession and therefore represents a valuable source of insights and knowledge."
Assistant Professor Denis Berberović, PhD